Fanbase partner with Ayr Rugby as they focus on fan engagement!

We are delighted to announce our latest partnership with Ayr Rugby Football Club, as they prioritise fan engagement and take their operations to the next level!

Ayr Rugby Football Club, a prominent rugby union team, fields both a professional men's side known as Ayrshire Bulls in the fiercely contested Super 6 competition, while their women's team competes in the Scottish Women's National One League. Additionally, the club manages a "Club XV" that actively participates in Tennent's National League 1, and they also boast a formidable 2nd XV known as "Ayr-Millbrae.

With our latest partnership, Ayr Rugby Club are embracing cutting-edge technology with the integration of the Fanbase platform into their operations, promising remarkable strides for their fans. This groundbreaking collaboration is all set to redefine the ticketing and membership process for fans visiting Millbrae. With the power of state-of-the-art automation, fans can now revel in a seamless and uninterrupted year-round engagement, taking their connection with the club to unparalleled heights.

By adopting Fanbase, the Rugby Union side will experience a wide range of benefits:

  1. Easy fan access: Say hello to effortless access for fans as they indulge in a smooth and streamlined ticket-purchasing process. No longer will supporters face the frustrations of traditional ticketing methods, as our cutting-edge platform ensures a hassle-free experience when acquiring match, season, event, and hospitality tickets.

  2. Increased revenue opportunities: By introducing the ease and accessibility of round-the-clock online ticket purchases, Ayr Rugby Club opens the floodgates to a multitude of revenue opportunities. Embracing Fanbase technology has been a game-changer for other clubs, propelling their season ticket sales to unprecedented heights, with some experiencing an increase of up to 70% while also breaking long-standing attendance records with minimal effort.

  3. Effortless Administration: Through the seamless adoption of digital ticketing and memberships, the club bids farewell to cumbersome printing, postage, and ticket collection hassles. Automation takes center stage, granting fans instant access to exclusive benefits. With streamlined processes, the club's dedicated staff can now reallocate their time and efforts towards strategic initiatives, propelling productivity to new heights.

Fanbase co-founder, Michael Crawley commented: “We are thrilled to partner with Ayr Rugby Club as they embark on a new era of fan engagement. Through the integration of Fanbase technology, the club is revolutionising the ticketing and membership experience, bringing new levels of convenience to its fanbase. Our latest partnership promises to take their connection with fans to new heights, creating a win-win scenario for both the club and its fans.

Ayr Rugby Club have a great team behind them who want to push the club forward and innovate. We are really excited about collaborating with them on the digital offering to their supporters”

Tickets are on sale for this Saturday’s Super 6 season opener against Watsonians at Millbrae through the link below 👇

https://app.fanbaseclub.com/Fan/Tickets/SelectType?fixtureId=3014


We are dedicated to transforming the sports industry by providing clubs with the tools they need to better understand and engage their fanbase. If you are interested in learning more about how Fanbase can help your club, don't hesitate to get in touch with us today. Our team is ready to get you set up in a matter of hours, so you can start reaping the benefits of our cutting-edge platform. Join today and take your club to the next level!

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